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HotRodConcepts
A New TV Show is coming: HOT ROD CONCEPTS!
A K2 PRODUCTION
OBJECTIVE:
Hot Rod Concepts, a licensed enterprise, provides specialized client-sponsored custom car builds
for the purpose of increasing corporate brand exposure and awareness. Through the vital and
burgeoning televised automotive industry channel category and a detailed marketing plan, Hot
Rod Concepts effectively showcases a finished product through both a nationwide media
relations program plus the most elite leading industry trade shows.
Hot Rod Concepts (HRC), in conjunction with K2 Productions, is currently in the pre-production
stage for the new reality TV show of the same name with filming set to commence in late April
2009. In addition to the televised programming, Hot Rod Concepts has laid the groundwork for
an extensive run of media/public relations in all print and online media outlet categories which
will follow the build from concept to completion —and everything in between. Every build will
have coverage not only on the show, but through the use of pictorial and video web updates and
blogs as well as constant involvement by the newspaper, local network news, and car culture-
based magazine media.
It is our goal to partner with businesses ready to enjoy a new level of recognition through a
popular venue in a proven market. We are confident that a partnership between HRC and your
distinguished company will provide a perfect opportunity to promote your brand and products to
a prolific consumer base.
Please peruse this proposal and submit your offers as soon as possible. Filming begins this
month!
Sincerely,
Rodney O. Waters
Owner
WHAT SETS HOT ROD CONCEPTS APART FROM THE OTHERS:
Capitalizing on the popularity of the worldwide custom build automotive aftermarket, Hot Rod
Concepts seeks to duplicate and surpass the success of the well-known program “Orange County
Choppers”, but that is where the similarity ends. Unlike this established aftermarket build
marketing model, the end of the show is not the end of the road. Hot Rod Concepts takes the
client and viewers to the next level with an intensive marketing blitz–which in reality, means that
the end of the build is only the beginning of a lengthy brand awareness campaign.
As a sponsor of HRC, a company’s brand, logos and message can be prominently featured
throughout the television and internet coverage of the vehicle build through banner and logo
placement as well as potential product usage. Hot Rod Concepts both proposes and encourages
our client representative to be available for a potential appearance in a select episode and at
least one of the promotional tour locations to discuss and promote their product attributes and
enhancing brand notoriety and awareness.
Print coverage through media/public relations of each vehicle build will be captured by some of
the leading publications nationwide such as Buckaroo, Amos, and Source Interlink. HRC will make
a full effort working with the editor and photographer to make sure banner placements are
captured or show sponsors are mentioned.
Online coverage of the build will be simultaneous to each episode airing. Key destinations for
this progression will be showcased on social networking sites and constant Twitter feeds. Banner
placement and links on all HRC digital networking sites (MySpace, Facebook, etc…) are available
and encouraged.
The promotional tour will consist of dazzling displays at major automotive trade shows featuring
the highest available exposure in key demographics across the United States. HRC would like to
work with their major sponsors to feature or possibly unveil a finished vehicle in the company’s
booth. Trade shows include SEMA, PRI, NSRA, GOODGUYS, AUTORAMA, and more.
The remainder of this proposal will introduce you to the establishment
of Hot Rod Concepts; the exemplary experts who make up our cast
and crew and a detailed look at the amount of ongoing exposure and
impressions your brand could receive.
Let’s meet the team of talented individuals that make it happen.
HOT ROD CONCEPTS – THE TALENT THAT MAKES IT HAPPEN:
Eric Waters
Age:
29
Home Town:
Florence, SC
Experience:
13 years
Automotive Talents:
Customs Designer, Conceptual Artwork, Airbrushing, etc…
Hidden Talents:
Practical Jokes
Claims to Fame:
Designed vehicles featured on Spike TV as well as worked with die cast companies such as JADA
Toys to manufacture replicas of personally designed vehicles.
Darrell “Elvis” Johnston
Age:
38
Home Town:
St. Louis, MO
Experience:
20 years
Automotive Talents:
Fabrication, Suspension, Master Welder
Hidden Talents:
Nationally reknown Elvis Tribute Artist
Claims to Fame:
Featured on shows such as Hot Rod TV and OverHaulin’
John “Bear” Williams
Age:
24
Home Town:
New Orleans, LO
Experience:
5 years
Automotive Talents:
All of the above. Graduate of the NASCAR Technical Institute
Hidden Talents:
Dancing Without the Stars
Claims to Fame:
“All You Can Eat” Buffet Champion 2009
TELEVISION NETWORK PROPOSAL:
HRC is currently in pre-production and is set to begin filming in late April 2009. Over 75% of the
filming will be on location at the HRC shop in Harrisburg, NC, just 3 miles from one of the most
popular NASCAR race tracks: LOWES Motor Speedway in Concord, NC.
HOT ROD CONCEPTS is NOT your average “how to” or custom vehicle build TV
show!
K2 Productions is the onsite film development crew that will put the shop experience (and some
daily life clips) of Waters, Santiago, Johnston, and Williams on camera to capture first hand in HD
every aspect of the HRC’s design, fabrication, arguing, yelling and hopefully finishing touches on
each sponsored hot rod build, but that’s not all! Cameras will also follow the HRC crew outside of
the HRC shop, giving viewers a front row seat into the mischief and mayhem the HRC team
creates and the drama that ensues in their lives outside the shop!
HRC plans to reveal dealings with local law enforcement, strapping one of our men into a 700hp
race car on a NASCAR Speedway or taking a front row seat experience in a Blue Angels Fighter
Jet for a screaming good time… the HRC guys will travel the country visiting the largest
automotive shows while spreading their knack for finding the coolest things to do as well as the
trouble that results from doing them! The entertainment factor will weigh as heavily as the
artwork they create in the custom car builds.
The pitch from HRC is an “inside-outside” look at a corporate sponsored custom car build. In
essence, a company’s brand (logo) is featured and showcased throughout the interior and
exterior of the vehicles as well as the personalities of the on-air talent. It’s not just another “hot
rod” show, but rather an in-depth look at quality craftsmanship brought to life under the auspices
of increased brand awareness.
Every episode your company desires to sponsor will be designed to acknowledge your brand
through banner placement and/or product usage or placement. Every possible effort will be
made to showcase your product and/or services through video, signage, logos, decals and
calculated product placement on the set, including the cast’s apparel.
Furthermore and as noted previously, Hot Rod Concepts proposes a spokesperson of your brand
appear as a guest on a select episode to promote your brand. This can easily be done at a tour
stop if unable to visit the HRC facility. Your representative will be able to deliver key talking
points and demonstration of product/brand on camera in order to maximize this phenomenal
(and very limited) sponsorship opportunity.
Just the Facts…
Demographically speaking, the show targets all those of driving age—from 15 to 80 years of age.
Most are male, ranging from Caucasian, Latino, African-American, Porto Rican, Asian and the all-
inclusive melting pot of America. Hot markets include largely populated areas with a large
automotive industry base such as New York City, the entire NASCAR-friendly South, the Motor
City area of Detroit; and the custom car and low-rider hot rod capital areas of southwest in
Southern California, Arizona, Colorado and Las Vegas, not to exclude the best loved mid-west car
show areas like St. Louis, Indianapolis, Tulsa, the Twin Cities, Milwaukee and Cleveland.
Literally, our demographic area is coast-to-coast! What’s more, this is your brand’s captive
audience who will follow your logo throughout the custom car build and the hilarity of the cast’s
antics on every episode. Every build will be formatted as a two-part series, with each episode
(part) of HRC show running for one hour including commercial break time. Additionally, the
network will air re-runs to be syndicated regularly after the initial debut, providing long term
exposure.
MEDIA & PUBLIC RELATIONS PROPOSAL:
Hot Rod Concepts has the client’s best interests in mind throughout the build, so in addition to
the in-focus television camera exposure, the team has laid out an aggressive plan to build a
turnkey public relations effort showcasing the entire project through its various stages of inside
the shop, on the web and LIVE auto show events nationwide.
With a wealth of industry-leading media contacts at all major automotive magazines, HRC
proposes a series of carefully pitched articles and editorial for every stage of the build. In
addition to the print public relations campaign, HRC would like to suggest that key deliverables
and/or premiums become a part of the marketing and PR mix—for example, posters of each
finished vehicle to feature your brand as a sponsor. These can be utilized both in the magazines
and as giveaways during the promotional stage of the project at auto events.
Rights of image usage of the finished vehicle as well as the HRC logo will be released to our
featured clients to take full advantage of product promotion.
Please note that HRC cast member images or likenesses thereof will require a signed agreement
between sponsorship partners and each individual cast member without exceptions.
ONLINE PRESENCE:
Hot Rod Concepts expects to capitalize on the growing online presence of viewers by linking the
various stages of the custom car build to the World Wide Web. Website impressions statistics
will be made available for clients on request. HRC has already secured a URL address for the
project, which will go active May 1, 2009. The initial address domain has been secured as
www.hotrodconcepts.tv.
HRC has heavily invested in marketing the project through the vast array of social networking
sites such as MySpace, Facebook and Twitter feeds. HRC already maintains a MySpace
presence, available for viewing at the following URL address:
http://www.myspace.com/hotrodsconcepts.
By choosing to participate in banner placement in the shop and becoming a show sponsor, your
company will receive a link as well as product/logo promotional photos through HRC’s multiple
web and networking presence.
PROMOTIONAL TOUR:
As mentioned in the introduction, Hot Rod Concepts sets themselves apart from all other custom
car build shows through the implementation of the Promotional Tour. Once the custom car build
ends, the promotional tour is just beginning. HRC has determined several key automotive trade
shows, widely recognized as the industry leader in each category, that have been selected to be
a part of the promotional tour. They include:
SEMA Show (Specialty Equipment Market Association)
The SEMA Show, held annually in Las Vegas, Nevada, is known as the Gold Standard of
automotive trade shows. Commencing in November of each calendar year, attendance for the
five-day event is estimated at just fewer than one million visitors.
Performance Racing Industry (PRI) Show
This four-day event is held in December of each year with an estimated viewing audience of over
200,000.
NSRA Street Rod Nationals
Held in July in Louisville, KY, this four day event packs in a crowd of over 100,000 unique
visitors.
Detroit (MI) Auto Rama
Held in February, this three day event has an estimated viewer ship of 100,000 unique visitors.
The Good Guys Hot Rod Show
Held in June in Nashville, TN, this three day events has an estimated viewer ship of over 30,000.
ESTIMATED VALUE-ADDED IMPRESSIONS:
Media Outlet Estimated Impressions
TELEVISION NETWORK
Cable Network Television Station (TLC) Up to 1.2 million viewership impressions
PRINT PUBLICATIONS
Buckaroo Communications
Source Interlink
Amos Automotive Publishing
TRADE SHOWS
SEMA Show
NSRA Nationals
World of Wheels Tour Show
Hot Rod Restoration Trade Show
Good Guys Auto Show
Performance Racing Industry (PRI) Show
12 publications – 680,000 issues – 310,000
yearly web hits
48 publications – 1.8 million issues – 982,000
yearly web hits
6 publications – 310,000 issues, 109,000
yearly web hits
890,000
300,000
210,000
30,000
50,000
410,000
SUMMARY TOTAL IMPRESSIONS 7,281,000 estimated total impressions
Pilot Sponsor Programs!
Silver Show Sponsor
1. Banner placement in shop during filmed vehicle build. (No larger than 2′x4′)
2. Product provision for vehicle build and/or product placement.
3. Usage of HRC logo and “Official Product Provider” in marketing programs.
4. Direct web link text on the HRC website.
5. Finished vehicle photos for marketing programs once project is released (complete).
Cost: $500
Gold Show Sponsor
1. Banner placement in shop during filmed vehicle build. (No larger than 4′x6′)
2. Product provision for vehicle build and/or product placement.
3. Usage of HRC logo and “Official Product Provider” in marketing programs.
4. Direct web link on the HRC website.
5. Finished vehicle photos for marketing programs once project is released (complete).
6. Digital banner add on HRC website and networking sights (MySpace, Hub Garage,
etc…)
7. Logo on featured vehicle promotional poster and HRC transport hauler.
8. Smaller logos in shop on tool boxes, lifts, key locations, etc…
Cost: $1500
Platinum Show Sponsor
1. 2 banner placements in shop during filmed vehicle build. (No larger than 4′x6′)
2. Product provision for vehicle build(s) and/or product placement.
3. Usage of HRC logo and “Official Product Provider” in marketing programs.
4. Direct web link and product feature on the HRC website.
5. Finished vehicle photos for marketing programs once project is released (complete).
6. Digital banner add on HRC website and networking sights (MySpace, Hub Garage,
etc…).
7. Logo on promotional posters of finished vehicle completed.
8. Includes an ‘on camera’ product mention by a HRC cast member.
9. Apperal piece worn on camera by a cast member for a portion of the filming.
Cost: $3500
CAR CONCEPTS:
The head designer at HRC, Eric Waters, has already taken the time to create some quick
examples and notes to to give you an idea of a projected vehicle look! Check them out!
SUMMATION:
Millions of consumers are active daily participants of the auto aftermarket culture. The
new TV program Hot Rod Concepts specializes in building custom, one-of-a-kind vehicles
for corporations to represent their desired brand inside and out. The appeal of this
venue is simple, it increases logo and brand exposure in the automotive aftermarket
world while giving viewers an exclusive (and entertaining) glimpse at the everyday life
and times of some of the most experienced and well-known car builders in the world.
With our talented team of individuals, HRC features some of the best designers,
fabricators, engine builders and body men in the business today–all coming together to
create a branded work of art that, once completed, is shown to the consumer public
through national TV, coast-to-coast newsstand and subscription periodicals as well as
LIVE appearances at industry-only auto and promotional events all over the United
States.
The Hot Rod Concepts cast provides experience from both behind the wrenches and in
front of the cameras to make this opportunity for your company to be a part of a one-ofa-
kind custom car build team that leaves no value-added impression behind for your
brand. We look forward to the opportunity to work with you and bring your company in
the near future.
We look forward to representing your brand and nurturing a lucrative partnership.
For More Information, contact Jeff Cheatham,
Media Relations Director for Hot Rod Concepts:
Jeff Cheatham
Director of Media Relations
704-658-6098
