Crank up your ignition timing…this is high octane information!

DDD often sends out wholesome info regarding trends in automotive marketing, but we’ve got something brand new for you…and its mystery (though temporary) is greatly exceeded by it’s permanent power!

At the end of this weeks newsletter you’ll see information regarding the new online press release area we created for YOU. I highly encourage you to view it and click on the 3rd party article discussing it’s importance and value.

Also feel free to call us during business hours (9-6 M-F EST) or send e-mail anytime to share your latest ideas, challenges and success stories.

I’d like to personally thank you all again for reading our newsletter and being involved with DDD. Lets work together and keep the aftermarket growing!

Have a Large day and enjoy the read below =o)

Sincerely,

Jim Ferraro

Operations

The DDD Directory

321-251-6950

Send me e-mail

Marketing is EVERYTHING !

We all work hard to produce quality products and provide exceptional service…

Unfortunately, this in itself doesn’t sell product. Every product or service needs Marketing.

Marketing is synonymous with SALES !

It’s an obvious statement; most successful companies have a strong marketing program. In more recent years, however, there has been a major “paradigm shift” in where consumers do their shopping, and there is need to adjust the marketing channels used to reach buyers. Those who aren’t adjusting are seeing their bottom line shrink.

Old Marketing isn’t right for new times

It’s 2008, almost 10 years into the new Millennium. The “Y2K” panic is long gone and the internet has become an extremely efficient, fast way to shop. Many of us rely on it (you’re reading this e-mail, aren’t you? =o) Automotive enthusiasts constantly search the internet for new performance products, videos of their type car, and to socially connect with other like minded people on places like MySpace, Cardomain, YouTube, Streetfire, Forums and Directories.

People want information and they know the fastest way to get it is on the internet!

If sales are down, ask yourself an honest question: Is your marketing strategy getting you in front of people where they shop in 2008 or is it still from the age when no one had computers and thumbing through papers was their only option? (Besides visiting their local speed shop where the parts guy fumbled through 2 year old catalogs) For long term survival, it is now necessary to adapt, and focus on where people make most of their buying decisions today.

Good News: Less is MORE

Internet Marketing is considerably more cost effective than other types of media. In fact, many of the actions you can take to gain more market share won’t cost you a dime! (Call me and I’ll be happy to share some of these with you).

Here’s a loose analogy:

Most of us love vintage muscle cars and may even have one in our garage.

What is usually parked next to it? A highly efficient, modern vehicle with digital fuel injection, A/C, and fuel mileage in the 20’s or 30’s.

Which one do you drive everyday to work where you make money?

That ‘Cuda is beautiful, but at 9 MPG you don’t drive it to work everyday…its too inefficient…old technology!

I use this comparison because I don’t think print advertising is dead, it’s just losing effectiveness compared to new wave media. While abandoning it completely may not be a great idea, refocusing an increasing portion of your marketing efforts online is a great way to get in front of more of today’s buyers.

If you’re on board with DDD already, call us for some new marketing ideas and to tell us what has been working for you! We’re constantly performing market research and refining the marketing process.

If you’re not on The DDD Directory yet, take 5 minutes now and call us!

888-443-4634

info@dddracing.com

http://www.TheDDDdirectory.com

The DDD Directory has a new area located in our blog specifically for YOUR Press Releases!

You can see it here

This is a very search engine friendly way to get new Inbound links to your website. Inbound links not only bring you direct traffic, but they boost your link count on Googles “scorecard”, raising your search results in Google.

Does this mean these links help you sell more product even among people that never visit The DDD Directory? The answer is Yes.

DDD Helps you in 3 “Scrong” ways: Branding, Direct Traffic and Passive (organic) traffic!

For a 3rd party article explaining the importance of RELEVANT, one-way, inbound links, GO HERE or just call us at the office!

We are more than willing to share helpful info, and we welcome all of your questions!

Cheers to all of you and here’s to a stronger aftermarket!

Jim Ferraro, Chris & Paula Saunier, Terry Gullett, David Caine, and the rest of us here at The DDD Directory!

Discover YOUR Aftermarket!

888-443-4634