Blog. Such an odd word.
Odd enough, in fact, that your computer still tries to flag it when you run a spelling check.

This little word can mean massive traffic gains for your website, and many more sales.

But why?

Search engines like websites with new content and lots of it. Google works like a giant calculator, applying word counts, content crawlers, link counters and keyword loggers to determine who should be “first” in the search listings.
“Pay per click” can be effective, but in the long run, natural (often called “organic”) search engine presence is needed to create consistent web traffic.

How can you be #1 in Google? How do you make your website show up under many different keywords and gain an edge over your competition?

There are many answers to this question, and it also depends on which type of customer you’re trying to capture.

Blogging is one of the best ways to drive more search engine traffic to your website.

But how can you blog if you don’t know what it is?

Blogging is basically a constantly updated chronological account, on the Internet, of company news, operations, press releases, etc….anything relating to the operations of your company deemed safe to be viewed by the public.
Blog actually comes from the phrase “Web Log”, and is much like keeping a public business journal.

It’s important to choose blog topics that contain key words you want to show up with in Google and other search engines.

In other words, If you’re a machine shop, its important to use the words “machine shop” frequently in your blog.
Sooner or later, Google will recognize it and start sending people searching for “machine shop” your way.

Naturally, there is a a fine line between using keywords properly and “keyword stuffing”.

Keyword stuffing is the practice of deliberately and excessively placing keywords in your blog to the point of creating awkward word structure, in an effort to make google “notice” how many times you have a particular word or phrase in your blog.

Google’s “robots” are smart enough to recognize this, and keyword stuffing can actually get you banned from the search engines!

Not to worry, if you create a quality readable blog with relevant content, the search engines will reward you for it.

We’ll address blogging further in the next DDD Newsletter, or you can call us anytime with your questions.

Remember, The DDD Directory is your resource for online exposure!

Sincerely,

Jim Ferraro
Operations
The DDD Directory